Misinformation on Instagram: The Impact of Trusted Endorsements on Message Credibility

Misinformation on Instagram: The Impact of Trusted Endorsements on Message Credibility

Blog Article

This research explores how social validation, measured through trusted endorsements and bandwagon heuristics, influence the credibility of misinformation on Instagram.Using experimental design, this study found that DIGESTMORE ULTRA trusted endorsements (i.e., the liking of content by a trustworthy or reputable source) significantly impacted the credibility of misleading content on Instagram.Perceived message credibility was greater when a fabricated post was endorsed by a trustworthy personality.

Findings provide insights into how message credibility is evaluated on a social media Standing Wooden Plaque platform like Instagram in the context of misinformation.